Substance Abuse and Mental Health Services Administration (SAMHSA), Center for Mental Health Services (CMHS), Child, Adolescent and Family Branch (CAFB)
Description: Carried out policy, planning, and evaluation activities by providing leadership, direction, and management in the development and maintenance of initiatives to advance the mission of the organization and support capabilities to plan, direct, and coordinate national and international progress on issues related to mental health.
Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury (DCoE), Psychological Health Promotion (PHP) Directorate, Joint Incentive Fund (JIF) 7: Implementation of Problem Solving Training for Behavioral Health Clinicians*
Description: Led the team as Project Manager to achieve the three objectives set out for JIF 7: (1) establish a national DoD/VA training program, (2) evaluate PST program and outcomes for Service Members and Veterans, and (3) support sustained implementation of PST in behavioral health settings across the enterprise. Support for JIF 7 culminated in the training of 93 DoD providers and 92 VA providers in Problem Solving Training and 12 DoD providers and 14 VA providers were trained as Master Trainers.
*as VersaTech employee
Veterans Health Administration (VHA), Program Management Integration and Implementation, Clay Hunt Suicide Prevention Act Support*
Description: Project manager leading the independent evaluation of VA’s mental health care and suicide prevention programs mandated by the Clay Hunt Suicide Prevention for American Veterans (SAV) Act. We are evaluating nine programs using administrative intake and follow-up data provided by VA’s Northeast Program Evaluation Center (NEPEC), VHA’s Medical Cost Accounting (MCA) System, and new data collected through a redesigned Veterans Outcome Assessment (VOA) survey. Our evaluation has consisted of the following components: screening VA mental health programs for effectiveness, including cost-effectiveness; veteran satisfaction; and identifying and summarizing best practices in mental health/behavioral health and suicide prevention.The scope of the Clay Hunt SAV Act was expanded to include an evaluation of opioid prescribing and safety as well as identifying programs that are most effective for women veterans.
*as ERPi employee
Company: Association and Society Insurance Corporation
Campaign: TRICARE Supplement National Marketing Campaign
Description: Develop a national integrated marketing campaign designed for brand awareness among retired military families and customer acquisition.
Results: Created landing pages among veteran support associations, placed media buys in niche publications based on geographic locations, established phone support to help drive leads, and created a new website geared towards better customer engagement. The campaign resulted in an annualized return of 4,000 percent and 6000 new customers.
Company: American Nurses Credentialing Center (ANCC)
Campaign: Advanced Practice Registered Nurses (APRN) Recruitment Campaign
Description: Launch an integrated national campaign using various marketing channels like social media, email campaigns, and Google Adwords to drive awareness and increase sales.
Results: ANCC reached their annual goal within the first two months for new APRNS.
Company: American Nurses Credentialing Center
Campaign: First ever Inter-Professional Disaster Certification Launch Campaign
Description: Launch a national integrated marketing campaign including social media marketing, PR, content marketing, and Google Adwords.
Results: The goal was to acquire 100 new applicants for this certification. We surpassed this goal after the first two months of execution.
Company: American Nursing Association
Campaign: Nursing Knowledge Center (NKC) Redesign
Description: Redesign the customer journey and website for NKC.
Results: Launched a new website which led to the highest increase in sales since the initial launch of the division.
Company: Small Business Web
Campaign: Website design
Description: Design a website for SBW that captures their entire value proposition.
Company: New Christian Harvest Church
Campaign: Website Design